Adidas Originals 2018年度品牌企划宣传片“Original is Never Finished” FW18
Adidas Originals 2018年度品牌企划宣传片“Original is Never Finished” FW18
正如所有创造力都是在进行中的工作一样,所有的创造者亦是如此。
这部广告短片是为 adidas Originals 的 FW18 宣传活动推出的,短片本身就是一部正在进行中的影片,中间的每一个场景都是未完成的,每一个创作者都是处于不断的Beta状态。可以在画面中看到时而出现的数字加载符号,这是为了激励他们继续推进而作。但无论工作在何处结束,都要意识到,“Original is Never Finished”。
这部宣传片的背景音频是将 Inaya Day 的《Keep Pushin’》进行重新混音使用的,和画面结合起来看简直是酷毙了!
当然里面出现的人物也是大有来头,鹿晗、杨幂、水原希子、Dok2、Sam Willows 等在这里都有出现,他们身着全新的鞋款和服饰系列,让时尚和简约并行。广告短片中他们都以不同的方式不惜一切向前迈进,打破障碍,完成一场未完的革命并开始迎接下一个新的旅程,这也很好地诠释了“Original is Never Finished”这句标语。
Client: Adidas Originals
Agency: Johannes Leonardo
Chief Creative Officers: Jan Jacobs, Leo Premutico
Creative Director, Partner: Ferdinando Verderi
Creative Director: Wesley Phelan, Matthew Edwards
Associate Creative Director: Jeph Burton
Associate Creative Director: Hunter Hampton
Head of Integrated Production: Dana May
Executive Producer: Maria Perez
Senior Producer (Film): Tina Diep
Producer (Film): Jay Jenkins
Senior Producer (Photography): Alexia Politis
Production: Anonymous Content
Director: Marco Prestini
Head of Production: Kerry Haynie
Managing Director: Eric Stern
Executive Producer: Lori Stonebraker
Line Producer: Joanne Duray
Director of Photography: Rud Nils Mattias
Production Designer: Norman Page Buckner
Post: Blacksmith
EP: Charlotte Arnold
VFX Supervisor: Jacob Slutsky
Post Producer: Bindy St. Leger
Lead Compositors: Jacob Slutsky, Iwan Zwarts
Compositors: Yebin Ahn, Robert Bruce, Tim Regan, Caio Sorrentino, Nick Tanner
3D Lead: Olivier Varteressian
3D: Alvin Bae, Casey Reuter, Hassan Taimur, Tuna Unalan
Color: The Mill
Colorist: Fergus McCall
Color Assist: Nate Seymour, Andrew Cee, TJ Seiler, & Elias Nousiopoulos
Senior Producer: Rochelle Brown
Edit: Exile
Editor: Robert Lopuski
Jr Editor: Steve Nelson
Executive Producer: Sasha Hirschfeld
Producer: Becca Riehl
Audio Post: Mr Bronx
Sound Designer & Mixer – Eric Hoffman
Executive Producer: Molly Burke
Music: Human
Executive Producer: James Dean Wells
Creative Leads: Mike Jurasits & Morgan Visconti
Rearrangement of “Keep Pushing” by Daryl Pinsdorf
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